When will medical travel capitalize on the Bleisure market?

Elizabeth Ziemba explores the possibilities of a profitable relationship between the medical tavel and ‘bleisure’ market. A recent report released by Expedia Media Solutions stated, almost “half (about 43%) of all trips taken today are ‘bleisure’ trips, with the focus on the ‘business’ part of the travel enticing customers to also book their ‘leisure’ part…