TSA – the national advisory body for the technology enabled care (TEC) sector – has launched a campaign to shift the focus from devices and equipment to the impact it has on people’s lives.
Its ‘Everyday TEC’ campaign has been launched following a study examining what people want from TEC. Social policy researcher, Dr Sarah Alden, found a lack of understanding and awareness about TEC among people, families and unpaid carers.
She found communications in the TEC sector is dominated by imagery and language about sensors, alarms and systems rather than the difference these technologies make to the two million people it supports.
Dr Alden’s research called for simple messaging to help individuals, families and people working in care to better understand TEC.
In response, TSA’s campaign has a new description for TEC, which is ‘The everyday help we need to enjoy the lives we want’, and three core messages. These are TEC keeps people: in control, in touch, safe and well.
A range of free-to-use, downloadable resources have been designed to communicate the impact TEC has on people’s lives. It has also developed a language guide to encourage the use of a simple, common vocabulary across the sector.
‘We want to change the narrative around technology enabled care and show how our sector supports people to thrive, not just survive. This campaign provides messaging and visuals that clearly communicate the difference TEC makes to people’s wellbeing, confidence and independence – as well as their health and safety – offering families and unpaid carers reassurance and peace of mind. I can’t wait to see our sector using it,’ said Alyson Scurfield, chief executive officer of TSA.
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