“Destination attractiveness” in medical tourism is not about beauty. But is the look of a hospital important in attracting patients? Will a patient feel better about treatment in a more beautiful hospital? To what extent does the environment affect the patient experience?
“Destination attractiveness” in medical tourism is not about beauty. But is the look of a hospital important in attracting patients? Will a patient feel better about treatment in a more beautiful hospital? To what extent does the environment affect the patient experience?
Healthcare Business & Technology have just announced their “25 Most Beautiful Hospitals in the World”. Here’s the top ten:
| 1. | Sharp Memorial Hospital – San Diego, CA, USA |
| 2. | Henry Ford West Bloomfield Hospital – Bloomfield, MI, USA |
| 3. | Matilda International Hospital – Hong Kong, China |
| 4. | Florida Hospital Waterman – Tavares, FL, USA |
| 5. | The City Hospital – Dubai, UAE |
| 6. | UPMC Hamot Women’s Hospital – Erie, PA, USA |
| 7. | Bumrungrad International Hospital – Bangkok, Thailand |
| 8. | St. Rose Dominican Hospitals, Siena Campus – Las Vegas, NV, USA |
| 9. | The London Clinic – London, England, United Kingdom |
| 10. | Children’s Hospital of Pittsburgh – Pittsburgh, PA, USA |
You can view the full list of the top 25 most beautiful hospitals in the world with a picture and the rationale for their ranking.
They drew up the list based on the interior and exterior features and health-promoting qualities of the hospital design.
There’s nothing new in this world… Back in 1863 Florence Nightingale commente; ‘Little as we know about the way in which we are affected by form, colour, by light, we do know this, that they have a physical effect. Variety of form and brilliancy of colour in the objects presented to patients is the actual means of recovery.”
So, what factors in terms of the physical environment do you think contribute to the patient experience and the patient outcome?
And if “beauty is the eye of the beholder”, does that mean that the medical tourist “environment” needs to be adapted to the nationality of the medical tourists that you attract?
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