Spire signs go up at former BUPA hospitals

Cinven-backed Spire Healthcare has embarked on the prodigious task of rebranding the 25 hospitals it acquired from BUPA for £1.44bn in June. Signs began being replaced at the sites this month ending almost 30 years of the BUPA Hospitals brand and an advertising campaign to promote the new name is being planned.Like ‘Harley Street’, BUPA…