Spa tourism: developing a unique selling proposition

By
Elizabeth A Ziemba
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Elizabeth Ziemba, President, of Medical Tourism Training Inc, looks at the unique selling points for one of Canada’s leading hotels in the spa tourism sector. FREEZING AND SALTING GUESTS – DEVELOPING A USP FOR SPA TOURISM IN THE HOTEL INDUSTRY Elizabeth Ziemba, President, of Medical Tourism Training Inc, looks at the unique selling points for…

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