Pru rejects Aviva bid

Norwich Union owner, Aviva plc, has withdrawn its proposed merger with the Prudential after its ‘informal offer’ was rejected as an ‘unwelcome’ bid that did not reflect the potential of the Prudential’s high growth, high margin business.Last month, Aviva offered 82 Aviva shares for every 100 Prudential shares valuing the company at approximately £17bn -…