Patients are willing to travel abroad for treatments, how about down the motorway?

Having seen the growth of dental tourism in the UK, they have decided to bring overseas dentists to the British patient, offering prices for dental treatment which will be competitive with those in countries such as Poland and Hungary.

They plan to set up a national chain charging the same or less than NHS clinics. Thie service will be staffed by dentists from Eastern Europe who will receive free housing but will only get salaries in line with what they would earn back in Eastern Europe.

Whether this idea will get off the ground remains to be seen. Will they be able to find overseas dentists who are prepared to work at Eastern Europe salary rates when they are based in the UK? How will they attract the best overseas dentists to work at these rates? And how will they select the dentists?

If it works….perhaps we’ll see the UK becoming a dental tourism destination?

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Keith Pollard
As Editor in Chief of International Medical Travel Journal (IMTJ) and a Healthcare Consultant for LaingBuisson, Keith Pollard is one of Europe’s leading experts on private healthcare, medical tourism and cross border healthcare, providing consultancy and research services, and attending and contributing to major conferences across the world on the subject. He has been involved in private healthcare, medical travel and cross border healthcare since the 1990s. His career has embraced the management of private hospitals in the UK, research and feasibility studies for healthcare ventures, the marketing and business development aspects of healthcare and medical travel and publishing, research and consultancy on cross border healthcare.