Optimo Care Group rebrands homecare division

By
Deven Pamben
-
Optimo co-founders Richard Walker (left) and Mark Hales

Yorkshire-based Optimo Care Group has rebranded its domiciliary care division to Choices Homecare. Founded in 2010, Optimo has rapidly grown its portfolio over the past two-and-a-half years through acquisitions. The group’s latest accounts showed it reported rising revenue and EBITDA, and outlined its plans to rebrand its domiciliary care division to become one single trading…

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