How much would you pay for a .com?

 

What’s a domain name worth? Especially in the growth business of medical tourism.

The Medical Tourism Association (of which my Company is a member) has recently announced that it is handling the sale of the domain name medicaltourism.com, on a commission basis. A reserve price of around $100,000 has been put on the sale.

Which raises the question of how you value a domain name and what is one actually worth?

The domain medicaltourism.com was originally owned by Sparrow Mahoney, who ventured into medical tourism after experiencing low cost surgery in Croatia after a car accident. Sparrow has now flown the medical tourism roost.The domain has been bought by a third party looking to make a fast buck.
Here’s a few recent domain sale prices in the health sector:

  • healthstore.com $27,500
  • healthcaresolutions.com $10,700
  • healthinsurer.com $4,595
  • healthglobal.com $2,700

So, would you pay $100,000 for medicaltourism.com?
There is certainly some value in the domain name.The words within a domain name can influence Google rankings, but it’s certainly not a major factor. There’s value in a domain name if it’s associated with a strong brand or an existing web presence.
With regard to medicaltourism.com:

Bidding will take place at the World Medical Tourism and Global Health Congress in San Francisco in September.Any offers?

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Keith Pollard
As Editor in Chief of International Medical Travel Journal (IMTJ) and a Healthcare Consultant for LaingBuisson, Keith Pollard is one of Europe’s leading experts on private healthcare, medical tourism and cross border healthcare, providing consultancy and research services, and attending and contributing to major conferences across the world on the subject. He has been involved in private healthcare, medical travel and cross border healthcare since the 1990s. His career has embraced the management of private hospitals in the UK, research and feasibility studies for healthcare ventures, the marketing and business development aspects of healthcare and medical travel and publishing, research and consultancy on cross border healthcare.