Building brand loyalty in medical tourism
An article by Vivek Shukla, Healthcare Strategy & Business Development Consultant, on the importance of building customer and brand loyalty in medical tourism.
Most healthcare...
What can we learn from the Clydebank failure?
Back in the mid 1990's, before someone, somewhere coined the term medical tourism, I was a UK Marketing Director with an American owned hospital...
Putting the medical back into medical tourism
Guam’s TakeCare Insurance Company has launched a new medical tourism company Veiovis to provide expertise, experience and service to the global medical tourism industry....
Booming medical tourism in India
A new report, "Booming Medical Tourism in India", provides an insight into the Indian medical tourism market. It evaluates the past, present and future...
JCI and Korean Hospital Association work together
Joint Commission International (JCI) and the Korean Hospital Association (KHA) have agreed to establish programmes focused on improving the quality and safety of health...
performs a complicated Beating Heart Surgery without Blood Transfusion
A complicated beating heart surgery was performed by the cardiac team at Wockhardt Hospitals on a 59 year old patient without blood transfusion. Mr....
Medeguide: new medical tourism portal
Ruben Toral, Chief Executive of Mednet Asiaand President of the IMTA, will launch a new medical tourism portal called Medeguide to provide doctors and...
Medical tourism potential in Bulgaria
Bulgaria, a fledgling member of the European Union, and a country with a seaside nestled at the crossroads between the East and the West,...
Malaysia: medical advertising guidelines to go?
The Malaysian Health Ministry could be set to call for a review of the Medical Advertising Guidelines, if opponents of the current restrictions get...
American Liver Transplant Patient Success in Taiwan
Taiwan Medical Tourism has just won the heart of its first American liver transplant patient in May. Taiwan started promoting its medical tourism programs...
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