Friday, June 27, 2025
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Fertility tourism… A complex market niche

Cross border reproductive care is one of the growing niche markets within medical travel. In the last 40 years, it is estimated that around...

The MTA…. when will the hype and misinformation stop?

The US based Medical Tourism Association (MTA) claims to represent the interests of the medical tourism industry. But can we believe what they say?...

The EU Directive on Cross Border Healthcare: Update

Some had high hopes that the EU Directive on Cross Border Healthcare would transform the European medical tourism market and provide a much needed...

Comparing hospital performance and informing patient choice

One of the greatest challenges facing the medical tourism sector is providing comparable information to patients that can help them to make the right...

When will medical tourism reach the tipping point? (Part 1)

According to author, Malcolm Gladwell, the the "tipping point" is "that magic moment when an idea, trend, or social behavior crosses a threshold, tips,...

World Medical Tourism Day: Today’s the day!

“It’s safer than you think” is the theme of this year’s World Medical Tourism Day, which takes place today, 1 April 2015. Despite its staggering...

The top five burning issues in medical tourism

At the IMTJ Medical Travel Summit in London, April 15th-16th, we’re aiming to focus on some of the key issues that face the developing...

Two more medical tourism facilitators break UK advertising regulations

Earlier this week I wrote about a recent judgement by the UK’s Advertising Standards Authority (ASA), which resulted in the banning of an advertisement...

Malaysia “boob job” advertisement banned in UK

If you are in the medical tourism business, one pitfall that you must avoid is breaking the advertising and promotion rules in your target...

Five medical tourism mistakes that will be repeated in 2015

It’s now more than a decade since we established Treatment Abroad and more than 8 years since IMTJ was established. That’s a long time...