Bupa Insurance UK appoints director of distribution, business and specialist products

Rob Bain has been appointed director of distribution, business and specialist products at Bupa Insurance UK.

He succeeds Ian McMillan who retired on 1 January and will take over responsibility for leading growth through Bupa’s relationships with intermediaries across corporate, SME and specialist products, including dental insurance, cash plan and Well+ health subscriptions.

Bain has worked for Bupa for 25 years and has broad experience leading teams across corporate and intermediary segments. Most recently, he supported Bupa’s Better for Business strategy by growing its intermediary partnerships.

He will be joining the business and specialist products leadership team, reporting to general manager Richard Norris.

‘Rob’s passion for our customers, intermediary partners and our people will be key as we continue our growth journey and support our ambition to be the number one choice for intermediary partners. I look forward to working with Rob in his new role,’ said Norris.

Commenting on his appointment, Bain, said: ‘I’m really excited to take on this role and further strengthen relationships with our valued intermediary partners. Together with the talented team at Bupa, we will continue to drive growth, deliver exceptional service to our customers and make Bupa Better for Business.’