AXA Health appoints to newly created director role

Richard Glassborow has joined AXA Health in the newly created role of distribution & marketing director.

Glassborow has more than 20 years of experience in marketing and distribution including roles at Lloyds Bank and esure. He is currently consumer distribution & marketing director at Bupa UK Insurance.

He will join AXA Health in spring 2025 to lead the consolidation of its distribution and marketing activity. His responsibilities will include support for both growth and retention of membership, creating a hub of customer expertise, and promoting the brand to intermediary and distribution partners.

Commenting on his appointment, Glassborow said: ‘I’m really looking forward to starting my new role at AXA Health and driving forward a customer first approach to support growth and raise the profile of the strong AXA Health brand. It’s an exciting opportunity to build on solid foundations, work closely with intermediary and distribution partners and further enhance customer experience for AXA Health members.’

AXA Health CEO Heather Smith said creation of the new role will accelerate customer focus, growth and retention, as well as ensuring support for intermediary and distribution partners.

‘I’m delighted to appoint Richard to this role, as he brings great energy, customer focus and deep expertise to our business,’ she added.